3 Times CBD Almost Went Mainstream

CBD in the mainstream


It’s no surprise that CBD is very popular these days. It’s in the news, on TV, and available at a health food store near you.

Things haven’t always been this way, though. You probably remember a time - a time not very long ago at all - when nobody you knew had heard about hemp.

That’s because CBD has largely stayed in the dark for the 70-some years since its scientific discovery. A victim of misinformation and smear campaigns, the molecule has endured a long battle to get this far. Hemp’s track record goes back even farther, all the way to ancient times... yet it too went through a dark age within America.

Thankfully, both CBD and hemp have experienced quite the resurgence recently. When you look back throughout history, though, it’s a little surprising this comeback didn’t happen earlier. Here are 3 times when it almost seems like it should have!

1946: The Discovery of CBD.

By 1946, Dr. Walter S. Loewe had determined the full chemical structure of CBD. This came a few years after several close calls, including one by Harvard graduate Roger Adams. Animal testing began soon after.

And keep in mind that the discovery of an even more potent cannabinoid, the fully oxidized CBN, preceded all this by decades. Why, then, didn’t things take off sooner?

Because at that time our culture was still under the grip of William Randolph Hearst’s anti-cannabis smear campaign.

Hearst had no problem featuring musing by dictators like Mussolini in his publications, but he didn’t like the hemp plant because it went against his financial interests in the lumber industry. Against such propaganda not even these early discoveries could help CBD recover.

1980: A Groundbreaking Study.

It was in this year that Dr. Raphael Mechoulam’s groundbreaking research reached its peak. Mechoulam conducted a small clinical study with eight epileptic patients, studying their responses as they first began to take CBD.

The results were extremely clinically significant: of the eight, CBD enabled half of them to stay seizure-free. In the conventional medicine world, a 50% initial success rate is a big deal.

Of the remaining four patients, three demonstrated some improvement, and there was only one non-responder. This happened after only thirty days of high-dose CBD treatment; in a longer term study, there could’ve been something more.

To this day, Mechoulam wonders - and laments - about why his research didn’t gain more traction in the scientific community as a whole. It’s been nearly forty years now since we’ve known exactly how good CBD can be for seizures. Yet in most parts of the world, the plant compound still isn’t accepted as mainstream treatment.

2003: The US Government’s CBD Patent.

Cannabinoids have been found to have antioxidant properties, unrelated to NMDA receptor antagonism. This new found property makes cannabinoids useful in the treatment and prophylaxis of wide variety of oxidation associated diseases, such as ischemic, age-related, inflammatory and autoimmune diseases. The cannabinoids are found to have particular application as neuroprotectants, for example in limiting neurological damage following ischemic insults, such as stroke and trauma, or in the treatment of neurodegenerative diseases, such as Alzheimer's disease, Parkinson's disease and HIV dementia. Nonpsychoactive cannabinoids, such as cannabidoil, are particularly advantageous to use because they avoid toxicity that is encountered with psychoactive cannabinoids at high doses useful in the method of the present invention.”

The above was documented in a research patent in 2003 -  we bolded some of it for clarity. What it unveils is pretty interesting: long before CBD hit the mainstream, our government was studying it.

And while even now they won’t come out and approve CBD overtly, here words like “treat” and “particularly advantageous” are used. The fact that this knowledge existed almost two decades ago begs the question...why did it take so long to get passed along?

Thankfully, the tide has now turned. At KingCBD company, we’re immensely grateful that CBD’s benefits have finally come to the forefront of public awareness. Better late than never, right?

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